To do so, it is essential to zero in on what makes your brand differentiate from the competition. Building a positioning around that through market analysis, metrics and the aim of the project, these insights are then crystallised in a client-facing proposition which drives as the guiding principles in all consumer-facing elements. Doing so, the gap between strategy and execution is bridged by substantiated choices.
I’m a creative director with 15 years of experience on both the agency and client side. I have created campaigns, identities, branded content and digital experiences for premium brands. Whether it’s directing a television commercial in Kenya or creating a permanent interactive exhibition for the city museum in Belgium, I live for a challenge.
Brabantse Ontwikkelings Maatschappij
City Museum of Gent (STAM)
Down the Rabbit Hole (MOJO)
Ellie Cashman Design
Fontys University for Fine Arts
Graphic Matters Festival
Lowlands Festival (MOJO)
Mun. of ’s-Hertogenbosch
Mun. of The Hague
Nation Media Group
Royal Institute of Dutch Architects (BNA)
University of Amsterdam (UVA)
PRESS & AWARDS
My work has been featured on numerous blogs, in magazines and books. I have received several design awards including a European Design Award, IF Awards and more.